5 Key UI Design Principles And How To Use Them

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on a set of design principles
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Alignment is one of the most important factors in creating a good design. When content is aligned, it creates a sense of unity and order, which makes it easier for people to scan through your designs and understand what they’re looking at. The use of color in design is one of the most psychologically important parts of a design and has a huge influence on user experience.

on a set of design principles

Or, if they are visually connected somehow (fx. by color and shape), the eye again perceives them as a whole. The biggest text and pictures will immediately catch the viewer’s eye, whereas the smallest shapes will be seen last. Not in the last place, alignment in design creates a connection between the different parts of your design. Even though we can’t read the text in the following example, the alignment helps us to navigate. There is no doubt which picture belongs to which block of text. Without alignment, the elements on your design will look disorganized, confusing, and cluttered.

Shape

In their natural forms, patterns express themselves everywhere we look. From consistencies in situations to the way, nature creates beautiful mosaics on the sand and barks of trees. This principle of design is called a pattern, and it helps keep the consistency of movement, repetition, and rhythm to create a lasting impact on customers who encounter your product. You’ve likely seen this famous print before, which is known as the The Great Wave off Kanagawa.

Notice how this brochure features one consistent color palette. Variety creates a visual break in your communication so that it isn’t overly predictable. The first reason customers lose interest in your messaging is they expect to see the same thing from the same brand without any novelty. You likely want to direct how your audience consumes the content you create. This natural progression of one’s eyes, from one object to another, can be controlled by the design of the content. Even if you’re repeating content or styles across different platforms, add some dynamism to it so that it can be easily recognized without seeming like lazy work.

Principles of product and service design

Search for “principles of design” and Google will return results for articles that include from five to more than a dozen individual visual design principles. Even the articles that agree on the number don’t necessarily agree on which ones should be included in that number. One common approach is called "hierarchy." Generally, the idea is to arrange things to give prominence to the most important or noteworthy elements. This can be done in a number of ways, such as using different fonts, sizes, or colors.

In addition, repetition can also be used to convey a sense of movement or energy. For example, by repeating a flowing pattern throughout a design, designers can suggest the motion of water or wind. In short, repetition is a versatile tool that can be used to add rhythm, harmony, and visual interest to any design. Design is all around us, from the clothes we wear to how our cities are planned. This ultimate guide explores the elements and principles of design and showcases some notable examples. The five most basic principles of design are unity, hierarchy, repetition, alignment and contrast, but there are many more design principles that you can put into practice.

For example, if you’re designing any kind of logo, you can create contrast with a pink background, blue or green elements, and white text. Contrast is used to create an obvious difference between the objects of your design and highlight them as a result. On your composition, you can show contrast with contrasting colors, light and dark hues, small and big shapes, thin and thick fonts, and more. White space, sometimes called negative space, isn’t necessarily white. Minimalist designs use a lot of white space, while maximalist designs may not use any. Sometimes called scale, proportion refers to the relative size of all the elements on the page, including imagery, graphics, patterns, text and more.

Scale and Proportion in Graphic Design

You can perform an A/B test, which is a way to identify the most effective version of your landing page design. You will gain an understanding of what influences visitors’ behavior and what does not. If you do not analyze the results, you will not be able to draw the right conclusions.

The 10 Principles of Successful Lean Product Teams

There are accessibility tools available for checking that your designs have sufficient color contrast for accessibility purposes. Be sure to emphasize the parts you want your users to look at first. You can do this through things like scale, white space, color, shadow, pattern, or other techniques. Create visual hierarchy through things like scale (the relative size of elements) and color.

They guide how elements interact, ensuring consistency, proximity, and visual hierarchy, as highlighted in this video with Frank Spillers, CEO of Experience Dynamics. Franks Spillers’ design checklist is an example of customized design principles for mobile user experience (UX) design. As a principle of art, balance refers to the distribution of weight in a composition. While actual weight is a factor in sculpture and architecture, the principle of balance most often refers to the visual heaviness of shapes and forms in an artwork. An artwork’s balance affects the equality and tension of the composition and can lend a feeling of calm or chaos to the work. Design principles are a great way to build a sharedunderstanding of what good looks like for a product and service.

The human eye and brain perceive a unified shape in a different way to the way they perceive the individual parts of such shapes. In particular, we tend to perceive the overall shape of an object first, before perceiving the details (lines, textures, etc.) of the object. Design principles are fundamental pieces of advice for you to make easy-to-use, pleasurable designs. You apply them when you select, create and organize elements and features in your work.

When used effectively, rhythm can help to guide the eye around a design and create a sense of flow, and define the pace at which the design should be experienced. For example, a design with a fast-paced rhythm may feel energetic and exciting, while a slow and steady rhythm may convey a feeling of calmness and relaxation. When it comes to design, there are a few basic principles that can help you create an effective and engaging composition. Emphasis is the process of making one element of a design stand out from the rest. This can be done through color, size, position, or even with motion design. The key is to use emphasis judiciously, as too much can be just as ineffective as too little.

While there are a few main principles of design, each listed here has its place within the design process. A veteran of newsrooms and agencies, Jennifer Gaskin is a writer, editor and designer who is the only living person not to have strong feelings on the Oxford comma. She's an award-winning practitioner of journalism and information design who spent the better part of a decade as the creative director of a digital marketing shop. As a writer, Jennifer contributes to a variety of publications while working with clients as well as taking on her own projects. Balance in design doesn’t mean giving elements equal weight — it’s not about balancing the scales! Rather, this principle refers to a unified or harmonious distribution of elements in a design.

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